南昌招牌設計

招牌的(de)形式和設置方(fang)式比較(jiao)固定，但其(qi)中題寫(xie)的(de)文字(zi)詞(ci)語卻變化多(duo)端(duan)。為(wei)(wei)了競爭的(de)需要，店(dian)(dian)(dian)(dian)(dian)主(zhu)制作十數(shu)字(zi)甚至數(shu)十字(zi)的(de)字(zi)招也是有(you)的(de)。北(bei)京德愛堂藥鋪(pu)曾(ceng)豎起(qi)一(yi)沖天招牌，就題寫(xie)“德愛堂沈家(jia)七代小兒珍丹只(zhi)此(ci)一(yi)家(jia)別無二(er)處(chu)”共21字(zi)。很多(duo)店(dian)(dian)(dian)(dian)(dian)主(zhu)邀請名人(ren)題匾，借以抬(tai)高店(dian)(dian)(dian)(dian)(dian)鋪(pu)的(de)身價。也有(you)在店(dian)(dian)(dian)(dian)(dian)鋪(pu)匾聯(lian)上(shang)做文章，如(ru)采用我國傳統的(de)對聯(lian)形式：“未完先(xian)投宿 雞鳴早看天”（旅店(dian)(dian)(dian)(dian)(dian)）；“生意如(ru)春草(cao) 財源(yuan)似水泉(quan)”（商店(dian)(dian)(dian)(dian)(dian)）。明清時酒店(dian)(dian)(dian)(dian)(dian)多(duo)用對聯(lian)，如(ru)九江潯陽樓(lou)就用“世間無此(ci)酒 天下有(you)名樓(lou)”的(de)對聯(lian)。還(huan)有(you)用數(shu)字(zi)作為(wei)(wei)字(zi)號，如(ru)六必居、雙合盛等。還(huan)有(you)在店(dian)(dian)(dian)(dian)(dian)門前(qian)懸掛楹招之類。