南昌招牌設計

招(zhao)牌(pai)(pai)的(de)(de)(de)(de)形(xing)式(shi)和設置方式(shi)比(bi)較固定(ding)，但其中題寫的(de)(de)(de)(de)文字(zi)(zi)(zi)詞語卻(que)變(bian)化多端。為(wei)了競爭(zheng)的(de)(de)(de)(de)需要，店(dian)(dian)主制作十數(shu)字(zi)(zi)(zi)甚至(zhi)數(shu)十字(zi)(zi)(zi)的(de)(de)(de)(de)字(zi)(zi)(zi)招(zhao)也(ye)是有(you)的(de)(de)(de)(de)。北(bei)京德愛堂(tang)藥鋪曾豎起一沖(chong)天招(zhao)牌(pai)(pai)，就題寫“德愛堂(tang)沈家七代(dai)小兒珍丹只(zhi)此(ci)(ci)一家別無(wu)二處(chu)”共21字(zi)(zi)(zi)。很多店(dian)(dian)主邀請名人題匾(bian)，借以抬(tai)高店(dian)(dian)鋪的(de)(de)(de)(de)身價。也(ye)有(you)在(zai)店(dian)(dian)鋪匾(bian)聯上(shang)做文章，如采用(yong)(yong)我國傳統的(de)(de)(de)(de)對聯形(xing)式(shi)：“未(wei)完(wan)先(xian)投宿 雞鳴早看天”（旅店(dian)(dian)）；“生意如春草(cao) 財源似水泉(quan)”（商店(dian)(dian)）。明清時酒店(dian)(dian)多用(yong)(yong)對聯，如九(jiu)江潯陽樓(lou)就用(yong)(yong)“世間無(wu)此(ci)(ci)酒 天下有(you)名樓(lou)”的(de)(de)(de)(de)對聯。還有(you)用(yong)(yong)數(shu)字(zi)(zi)(zi)作為(wei)字(zi)(zi)(zi)號，如六必居、雙(shuang)合(he)盛等。還有(you)在(zai)店(dian)(dian)門前懸(xuan)掛楹招(zhao)之(zhi)類(lei)。